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MAASIN CITY (PIA) -- For the first time in Philippine media history, the Kapisanan ng mga Broadcasters sa Pilipinas (KBP), an organized group of broadcasters in the private sector, worked hand-in-hand with the government’s communication arm to deliver messages, especially precautions, about COVID-19.

This was undertaken through the Laging Handa, an events-based platform established by the Presidential Communications Operations Office (PCOO) since 2016, Secretary Martin Andanar, who heads the PCOO, said in a live radio interview a private radio station here Thursday.

“Laging Handa crisis communication entails the cooperation of the KBP, we met with the leaders of the KBP,” Andanar told Jade Nombrado, anchorman of the prime-time news DYDM Balita.”

“In the history of Philippine media, first time nagsanib-puwersa ang gobyerno ug ang private media labi na ang KBP hangtud karon since the lockdown last year,” Andanar said, adding that it was never done before.

As a result, the Laging Handa program has been livestreamed religiously, and so the messages from the WHO and DOH on frequent hand washing, constant wearing of face masks, and the practice on social distancing have reached the farthest barangays of the country, Andanar reported.

The same approach is accorded on the Duterte Legacy campaign, an all-encompassing report of the Duterte administration over the last five years covering a wide array of accomplishments in various aspects of governance that would serve as a yardstick to measure whoever sits as the new president.

“It is our responsibility to report to the public not just every SONA but every day,” Andanar said, as he emphasized that Duterte Legacy is part of Laging Handa. (LDL/MMP/PIA-8/Southern Leyte)